fbpx
 

Events


5VIE for the Milano Design Week 2019

One of the world’s capital of fashion and design, Milan is a city full of events and one of the important one for who loves or works with architecture and design is the Salone del Mobile and the Milano Design Week in Milan (also known as Fuorisalone), that will be taking place this April, between 09/04 and 14/04.

For the 2019 Milano Design Week, the 5VIE, an integrated design district here in Milan is preparing a lot of interesting exhibitions and events. I’ve been present on the press conference a couple of days ago and here are the main attractions of the 5VIE for this Milan Design Week.

 

• 5VIE for the Milano Design Week 2019:

Milano Design Week 2019

photo: Masterly: The Dutch in Milano | Dutch Pavilion

The 2019 edition of 5VIE is bringing art+design and it embraces experimentation more openly than ever to cultivate an even more international presence. This year’s goal is to consolidate their reputation as a cultural reference point, bringing together plurality of thought and international heterogeneity.

 

Cristina Tajani, Councillor for Labor, Manufacturing, Fashion and Design Policy, explains that “the presentations and installations proposed by 5VIE help implement the Administration’s mission to spread the vitality and creativity of Design Week to every part of the city. We believe that the Fuorisalone represents not only a great opportunity for operators in the design sphere to get together and compare notes, but for the city to offer the possibility of approaching beauty and craftsmanship through the new creative languages of design, which are often contiguous with the long artisanal traditions specific to the various quarters of Milan. An opportunity to explore the world of design, which draws strength from the collaborative efforts of the Municipality of Milan and the operators in the various districts, united by the desire to promote the city under the banner of creativity and innovation.”.

Every year, 5VIE dedicates the Milano Design Week to a great master and for 2019 their guest of honor  will be Ugo La Pietra, an artist who established his reputation back in the late ‘50s and whose production has since explored an incredible variety of creative techniques. His exhibition is entitled Design Territoriale, Genius Loci.

 

• List of Events and Exhibitions of the 5VIE Milano Design Week 2019:

Here’s a list of exhibitions, attractions and events that will take part on the 5VIE district during the Milano Design Week 2019 edition. The list is divided according to where it will be taking place:

 

  • SANT’AMBROGIO e dintorni

– CARLO MASSOUD – THE FISH AND THE CROWD (curated by Maria Cristina Didero
)
Address: Oratorio della Passione, Piazza Sant’Ambrogio

Milano Design Week 2019: 5vie

Arab Dolls at Carwan Gallery | photo: Carlo Massoud

The Fish and the Crowd is the first solo exhibition by the young Lebanese designer in Italy, and brings together a number of objects created since the designer started his studio in Beirut in 2013 until today, combined with a new production realized for the occasion.

Carlo Massoud is interested in translating the world surrounding him into every day and lively objects. For the 2019 edition of the Milan Design Week 2019, Carlo Massoud has reimagined the space of the Oratorio della Passione through a new collaboration with his sister Mary-Lynn with whom he has created a collaborative brand new project. In the space of this jewel church a number of objects play the role of an imaginary crowd, seated on benches. For The Fish and the Crowd Carlo and Mary-Lynn Massoud quote the classical icons of Christianity and its liturgies (the religion they also belong to) to involve the viewers in an intense and ironical reflection suspended between the physicality of the objects and the spiritual tension of the context.

 

–  ANTON ALVAREZ – L’ULTIMA CERA (curated by Nicolas Bellavance- Lecompte)
Address: Chiesa di San Bernardino alle Monache, via Lanzone 13

ANTON ALVAREZ for the Milano design week 2019

ANTON ALVAREZ | photo: Märta Thisner

The work of artist and designer Anton Alvarez is futuristic and primitive at the same time. With the exhibition L’Ultima Cera, Anton explores an ancient material in a new and innovative way: bronze. Commissioned by curator Nicolas Bellavance-Lecompte and produced by 5VIE in collaboration with the Fonderia Artistica Battaglia in Milan as part of their new program of commissions and residencies, Alvarez adapts his machine, called ‘Extruder’, to work with wax. The extruder is a large metal cylinder hung from the ceiling by chains, using an electric motor to exert more than 2,000 kilos of pressure on the wax, pushing it through different moulds and cut-outs into a pool of cold water, where the artist uses his hands to give the wax its final form. When the wax is set, all the pieces are cast in bronze, each one-of-a- kind. Alvarez produces twelve pieces, this being the first time that an artist has approached bronze with such a technique.

 

– FORO STUDIO – RUG-O-RAMA 

Address: International English Centre, Via Medici, 15

Foro Studio Alessandro Iovine Rugorama
FORO Studio + Alessandro Iovine present Rug-o-rama, a series of carpets in different materials intended as an homage to the city of Milan. With the ardor of a lover, the designers seek to capture the many identities of the metropolis, making its beauty their own, filtering it through the attentive eye of those whose work is dedicated to bringing the tangible closer to the intangible. The challenge is to transmit the power of a place to a furnishing element – a carpet in this case – where the physicality of the materials encounters the ephemeral nature of emotion and memory. The final product is therefore rooted in the territory, but at the same time free to tell multiple stories in multiple places. The concept involves the use of recycled materials from local industries and artisans in the furniture sector, with the aim of giving them new life, transforming them into unique objects. The carpets are hand-woven on a reticular support that ensures structural integrity. The exhibition will guide the viewer along a visionary and varied path in search of the right perspective from which to admire the many facets of Milan.

 

– DAVIDE GROPPI – SPAZIO ESPERIENZE

Address: Via Medici, 13
Light to see and feel people and space.
Light like a vision, but also like a feeling.
Light expressing mystery, deep reflection and seduction.

 

– LIZARD – ANA POPESCU

Address: Via Circo, 1
Lizard for Design Week 2019 presents a small selection of Ana Popescu’s acrylic paintings. Born in Romania, grew up in France and now lives in Vienna. Her work is a constant experiment trying to combine formal elements such as shape and color. She is mainly inspired by architecture – Bauhaus and socialist modernism. Each one of her projects tries to render simple scenes in something more complex.

(more…)


Lierac Beauty Run 2018 in Milano

If you follow me on Instagram (if you don’t, you can follow me at @manuluize), you noticed I’ve been going to some fitness and training events organized with a initiative by the beauty brand Lierac, that’s organizing a beauty run here in Milan on June 9th: the Lierac Beauty Run 2018.

Lierac Beauty Run - Milano 2018

The Lierac Beauty Run is one of the brand’s initiative to empower woman and to help us to add some healthy running/activities in our life with more consistency.

In 2018, this is going to be the third beauty run and this years’ run was presented on the new New Balance flagship store here in Milan and it’s also known as the “corsa in rosa”, that means “the pink run” in italian. The run is organized by RCS Active Team – RCS Sport in collaboration with Lierac.

 

• Lierac Beauty Run 2018 – Milano:

Lierac Beauty Run 2018

 

It’s not only a beauty run created to empower woman that take part in the run, but you can also choose one between five different organizations to donate your donation quote included on the enrollment for this beauty run. This’ years organizations are: Fondazione Umberto Veronesi, Dynamo Camp, Diversity, Fondazione Francesca Rava and Professional Women Network.

Andrea Trabuio, Head of Mass Events RCS Active Team, explained: “Lierac Beauty Run is a run created to celebrate women and lovers of a healthy lifestyle, a day of great celebration for everyone. Also on this year, the run will pass in the heart of Milan with two routes, one of 5 km and another one of 10 km. The run is the end of a journey that started in January with RUN4ME Lierac, which has registered over 1000 members. We are waiting for you on June 9th starting at 3.30 pm at the Lierac Beauty Village, with many activities organized by our partners and with a special Kids Area. ”

 

Lierac run in Milano 2018

 

The Lierac Beauty Run will take place on the Saturday 9th June at 9.00 pm, with departure and arrival at the majestic Civic Arena of Milan, and then winding along a city route of 5 km and 10 km! Which seems to be so cool!
All women and their companions can register for the 5 km race. Also this year, there will be a special start entirely dedicated to families and their children.

The most trained runners can participate in the 10 km, competitive and non-competitive running.

If you want to take part on the next Run4Me training, check it all on the Lierac Beauty Run website here.

To be part of this beauty run empowering women, you can register here: Lierac Beauty Run.

 

As a beauty run, some cosmetics couldn’t be left out of the game, right? Here are the products that will be part of the runner’s kit this year:

Lierac Beauty Run 2018 in Milan

photos courtesy of Lierac Beauty Run


Swiss CellVibe arrives in Italy

With Swiss technology, arrives in Italy a new treatment for cellulite that promises good results in a short period of time and it’s called Swiss CellVibe.

I’ve been to the launching event here in Milan at the White Medi Spa to know more about the CellVibe, how it works and what are the results of this innovative treatment.

A lot is said about cellulite and how to get rid of it, being one of the biggest complains when women talk about their bodies. Therefore, any new treatments on this subject are always welcomed by the female public!

Swiss Cellvibe
To find a solution, more and more women are turning to aesthetic medicine experts, dermatologists and / or wellness centers to have additional support when eating healthy and exercise are not enough anymore in combating the cellulite.
In this sense, real and effective help comes from the Swiss technology company Electro Medical Systems SA, which, with its 30 years of experience in the production of precision medical devices for more than 100 countries worldwide, has also chosen to launch in Italy a non-invasive solution designed by medical research and designed for beauty professionals: Swiss CellVibe® is a shock-absorbing device that not only reduces cellulite, but also improves skin consistency and elasticity, while it stimulates the cell metabolism and promotes blood and lymph circulation.

 

Swiss Cellvibe Milano

A recent study about the Swiss CellVibe® treatment found that applying the device for 30 minutes in just 8 sessions produced an average reduction in a stage of cellulitis – from III to II or II to I – and the reduction Of 2% of the thigh circumference.
Swiss CellVibe® – clinically proven (Schladraff et al., 2014) – is the result of years of EMS research and analysis on shock waves, which allowed the Swiss company to produce some of the most popular medical devices for treatment of kidney stones and osteoarticular pain. With this expertise, EMS has chosen to propose its patented technology to beauty professionals for the treatment of cellulite.

CellVibe Milano

E.M.S. Electro Medical Systems S.A was founded by Bernd Bühner and Pierre Mabille almost 35 years ago in the Joux Valley, Switzerland. It is in the heart of this valley, famous for its clockwork masterpieces, which E.M.S has forged its reputation by developing unrivaled quality medical devices and clinically proven treatment results. Today E.M.S is present in over 100 countries and has expanded its activities to 8 branches around the world. With strong expertise and experience, E.M.S is a leader in dental prophylaxis, intracorporeal lithotripsy and radial extracorporeal shock waves in the treatment of muscle tendon pain.

White Medi Spa event in Milan

 

• Swiss CellVibe is available at  The White Medi Spa in Milan:

Address: Via Sebeto, 1, 20123 Milano MI