As a company gets off the ground, the founders naturally have more pressing concerns than logo design and brand identity. On the other hand, as of late, there have been a growing number of evident links between powerful branding and successful fundraising.
Investors in high-risk, pre-revenue enterprises typically seek returns in unexpected places. Everything, including the expertise of the original creators, working prototypes and minimum viable products, strategic partnerships, firm sales projections, and established name recognition, can be part of this.
Intangibles like logo designs, messaging, and tales may go a long way toward making your investment pitch more engaging. Investors are sometimes just as easily swayed by the allure of enticing graphics as the general public, despite the fact that we prefer to think of them as sophisticated specialists focused only on discovering diamonds in the rough.
Contrary to the adage recommending that we never judge a book by its cover, the latter may very well outperform the content at the early stages, especially in the very competitive fundraising landscape for startups where we find ourselves now. If you are looking for an online tool to create a logo or other promo visuals, try this animated logo maker as we examine the value of memorable logos for startups seeking funding and show how this area may pay off in spades.
Logo’s Function
To grasp the importance of the logo concept, it is necessary to first comprehend its function. The primary function of a logo is to serve as a symbol for instant recognition. A mark, flag, symbol, or signature is used to represent a business or its wares. Your logo’s purpose is to identify your company. It’s the only image that completely captures the spirit and essence of your business. Because so much can be said via it, choosing the perfect logo is crucial.
Initial Meeting
A logo is the initial point of contact between a business and the world in its infancy when few people outside the founding team are aware of its existence. Investors, consumers, opinion leaders, and those who monitor the market all fall into this category.
Similarly to other visual clues, a logo may deliver a narrative and elicit a broad variety of responses from viewers. Logos with a letterform or monogram tend to convey an air of seriousness and authority, whereas those with a mascot or abstract motif focus on a target audience and may convey a feeling of fun and playfulness while maintaining a professional air.
Visual signals similar to logos have an outsized impact, even if educated investors consider a broad variety of facts, such as company plans, prospects, and economic situations, before making a selection.
Build Up Credibility and Trustworthiness
In the early days of a business, few things speak more loudly than its logo toward establishing the company’s legitimacy and trustworthiness.
There is nothing else for an investor to part with their money if a company has the backing of seasoned personnel, established alliances and contacts, or a solid intellectual property (IP) portfolio.
First impressions matter, and although a thorough examination of the company’s history of success, technology due diligence, market research, and other vital criteria may all demonstrate the same legitimacy, a visually appealing logo can give the business an edge.
Establish a Solid Reputation for Your Brand
There is no set period in a company’s lifecycle to begin the process of building brand equity; rather, the issue is always when to start. Brand equity, however, should continue to be consistent with other areas of startup development, particularly in light of the growing significance of brand equity for financing.
While a company’s logo ultimately represents just a small portion of its brand value, it is often the only thing consumers associate with the brand at the outset of its development. A well-designed logo tailored to its intended audience in terms of demographics and other factors may serve as a proxy for consumer loyalty and brand recognition until more concrete metrics become available.
Conclusion
Understandably, logo and brand development are not at the top of most business owners’ to-do lists. In spite of this, a logo may play an increasingly important role in recruiting and maintaining investors in light of the present status and trends of angel investing and equity crowdfunding.
And beyond that, people are more likely to trust, depend on, and interact with a business whose logo resonates with them because it is visually appealing. Startups that put effort into this area also reap benefits in search engine optimization and social media promotion, both of which increase in value as trust levels rise.
