The beauty industry is always evolving, and staying on top of the latest trends is essential for brands and to who work in the beauty industry to remain competitive. This last week I visited Cosmoprof Bologna 2023 and got to know many new beauty trends and new beauty products.
The CosmoTrends Report, in collaboration with BEAUTYSTREAMS, has identified some of the most notable trends among the exhibitors of Cosmoprof Worldwide Bologna 2023. This year, the report highlights the growing importance of intentional beauty, with a focus on purpose-driven products that address deep-seated needs and a thoughtful approach toward the planet. Let’s take a closer look at some of the key trends identified in the report.
The first trend identified is called Clinical Kudos. Skincare and the beauty industry have become more complex in recent years and customers want to be sure that their purchases are safe and effective. To meet this demand, skincare companies are increasingly choosing to collaborate with academic institutions and third-party testing laboratories to provide evidence for the efficacy of their products. This helps to improve consumer confidence and trust in these brands, as well as providing assurance that their investments are backed up by scientific research.
The second trend is Meno-Bliss, recognizing the needs for menopause wellness. This largely untapped market has been overlooked in the past, but innovative products are now catering to a range of symptoms, ages, and life stages. From perimenopause to post-menopause, menopause wellness takes an empowering approach that celebrates the complete spectrum of this life stage. Brands are offering skin care, hair care, sleep aids, energy boosters, hormone supplements, and more to help women navigate this journey with confidence and ease.
Not So Trashy
The trend of upcycling, in the CosmoTrends report is called Not So Trashy, is gaining momentum as people recognize the value of waste. This movement encourages the transformation of waste into something new and valuable, and brands are taking notice. By rethinking their ingredients and manufacturing processes, companies are reducing waste and minimizing their impact on natural resources. The food industry is also getting in on the action, using upcycled ingredients to create new products. This trend shows that sustainability can be both creative and profitable.
Near & Dear
The Near & Dear trend is also gaining momentum, highlighting the significance of localism. In today’s disconnected world, people crave a sense of connection to their communities and values. Consumers are drawn to brands that prioritize authenticity, mindfulness, eco-consciousness, ethical commerce, and provenance. Brands that celebrate heritage ingredients, local craftsmanship, and community pride are resonating with consumers who want to feel good about supporting their local economy.
The trend in sun care is moving towards innovative and high-tech solutions that not only protect but also educate consumers about the harmful effects of the sun. Solar Nova is what this trend was called, brands are now offering cutting-edge formulas that combine form and function. These include advanced sun filter complexes, ultra-thin UV-blocking patches, and even UV sensors embedded in packaging to measure the sun’s strength. While developing such smart sun protection is challenging, the rewards are great as consumers increasingly seek out high-tech solutions to enjoy the outdoors safely.
In conclusion, intentional beauty is about more than just looking good – it’s about feeling good, too. With these trends in mind, brands can create purpose-driven products that address deep-seated needs, while also embracing a thoughtful approach towards the planet. By staying ahead of the latest trends, the beauty industry can continue to innovate and provide consumers with products that make a real difference in their lives.