A Simple Guide to Creating the Perfect Name for Your Fashion Brand

Manu Luize
6 Min Read

Many branding elements go into building a great fashion business, from your tone, value proposition, and tagline to your band’s colors, business name, and social media identity. But as a matter of fact, not all elements are on the same level of importance.

First, having the perfect name for your fashion brand is essential for creating a unique and successful business. Your name is a critical aspect of your fashion business’s brand. And if you choose the right one, it’ll help customers recognize and identify with your brand and help your business stand out from other competing fashion brands. 

So, entrepreneurs looking to find the perfect clothing business names must follow several vital steps. And this article will provide you with a step-by-step guide to finding the perfect name for your fashion brand. 

4 Reliable Steps to Finding the Right Name for Your Fashion Brand

fashion brands names

#1 Align Your Business Name with Your Brand Positioning

When choosing a name for your fashion brand, it is essential to consider how the name aligns with your brand positioning. Consider brainstorming words that best reflect your brand’s core values. 

Consider metaphors, visual imagery, and emotions when brainstorming, as they will help you create a memorable name that will capture the essence of your fashion brand. Additionally, consider how the name will make customers feel when they hear or read it. 

#2 Understand the Trend in Your Niche

When naming your company, you should research other companies in your industry to find out what types of names they use and if they are as effective as they are supposed to be.

Know the trend in your niche; find out how effectively it works and if it has any loopholes. Knowing the trend and its effectiveness would help you decide whether to follow it or set a new one. 

Remember, just because a particular style of naming is trending doesn’t mean it’s the best option. Most of the time, standing out in your niche is just what you need to be noticed by your target audience.

#3 Brainstorming Names

The best way to start brainstorming names for your fashion brand is to look at some of the top fashion brands and consider their approach and what worked for their target market. 

For example, the luxury fashion brand Gucci uses a combination of visual imagery and emotion in its name to evoke feelings of sophistication and luxury. Similarly, the luxury streetwear brand, Supreme, uses visual imagery and metaphor in its name to convey the idea of being the “supreme” choice in streetwear. 

At Squadhelp, we advise founders to brainstorm names for their fashion brands to gather hundreds of ideas that align with their brand’s identity. And the best way to get great business names is by crowdsourcing business names or using a reliable company name generator. You could ask your friends, family, and colleagues to help you develop ideas. 

#4 Audience Testing 

Before making your final decision, it’s crucial to use audience testing to validate your names. When using audience testing, pay attention to the questions you ask. Your questions should be about which names draw attention and inspire action and which names best align with your brand ideas. 

Additionally, you should ask questions about how people perceive the meanings of the names and how they make them feel. Write down their reply about each name idea and review it later. 

#5 Perform a Trademark Check

Once you have generated a list of potential names for your fashion brand and selected a handful that resonates with your business identity and your target audience, validating them with trademark research is vital. 

This will help you ensure that your name doesn’t infringe on any existing trademarks. It’ll also help protect you from receiving a cease-and-desist letter from another brand. 

Countless companies are currently struggling with the consequences of using a name already trademarked by others. And this often happens because they didn’t properly research it or were too stubborn to listen. 

Unfortunately, most ended in the same way: receiving cease-and-desist letters, involving themselves in lengthy court cases, and ultimately getting stopped from using the name they’ve already started using to build their brand identity.


Finding the perfect name for your fashion brand is vital in creating a successful business. When choosing a name for your fashion brand, it’s essential to consider how the name will align with your brand positioning and make customers feel. 

Be sure to brainstorm as many names as possible, validate your names with trademark research, and use audience testing before making your final decision. Following these steps will ensure that you find the perfect name for your fashion brand.

This article was written by Grant Polachek, the head of branding at Squadhelp, a 3X Inc. 5000 enterprise that creates one-of-a-kind, fascinating, and memorable brand names for large and growing businesses. As the leading naming agency, we searched through over a million names and assembled a vast collection of domain and company names suitable for use everywhere.

Posted by Manu Luize
Manu Luize is a fashion and beauty blogger with over 10 years of experience. As an expert in fashion and beauty, she has been writing about chic outfits, stunning nail art, amazing decor tips, and great travel destinations.